The Labrador Site was started in May 2011 by pet writer Pippa Mattinson, as a small project to help her learn a computer language (php).
Pippa began sharing her knowledge and experience gained from years of training and breeding working type (American) Labradors in the UK
Interest in the site grew rapidly! And it soon became clear that running it well was going to require a good deal of time and commitment.
The Labrador Site’s Mission
By the end of 2011 Pippa had abandoned her php project, transformed The Labrador Site into a WordPress blog, and developed the purpose and mission that the Labrador Site still follows today.
To provide high quality, objective and well researched training and care information for dog owners in general, and for Labrador owners in particular.
Pippa’s daughter Lucy Easton joined her the following year and together they built the site into the amazing resource that it is today
The Labrador Site’s leader
In 2012 Pippa published her first best selling book Total Recall.
She is now an internationally recognized authority on dog training and care, and a leading proponent of positive dog training methods.
You can find her books in our books collection. And she still writes the majority of our training articles.
But the Labrador site is no longer a ‘small’ project.
The Labrador Site team
Today, The Labrador Site welcomes over six million visitors each year and its team of talented writers publishes a wide variety of content several times a week.
The site is managed by Red Cat Media Ltd, an online pet education company owned by Pippa and Lucy.
Together they keep a close eye on the quality of the content published on the site.
Pet education resources
Other sites created and maintained along the same lines by Pippa and her team can be found at
- The Happy Puppy Site – specializing in puppy care and training, and in breed reviews and breed health
- The Happy Cat Site – an in-depth resource for cat lovers worldwide
- Squeaks & Nibbles – a small-pet education and care resource for pet owners of all ages
They also provide a busy and well moderated forum where dog owners can get help and support and make friends.
How The Labrador Site is funded
These websites, together with The Labrador Site are funded by commission earned from Amazon and by a limited number of adverts, which we try to ensure are tasteful and in keeping with the site.
As an Amazon affiliate The Labrador Site receives a small commission when you make a purchase shortly after clicking on one of our links to Amazon. This does not affect the price you pay in any way and is much appreciated!
The income generated helps us to pay our talented writers and to maintain and continuously improve this site. You can read our full Amazon affiliate disclosure in the footer of this website.
Find out more
There is a large quantity of information on this site, and we regularly publish new content and update the old. Our newsletter and updates are a great way to discover more of the site and to keep up with new publications